The Mastermind Success Group

The ‘marketing mix' can be defined as the resources and tools you use to create brand awareness, target your market, and promote your brand. Advertising and marketing do go hand in hand, and your small business will benefit from finding just the right balance of media channels and distribution networks. Sound complicated? It isn't when you have a plan!

Your customers are bombarded with advertisements of all types every single day. Think of how many ads cross your path ...

Not everyone is prepared to be a successful entrepreneur.

In the new book Heart, Smarts, Guts and Luck, two successful venture capitalists and a management consultant surveyed a large number of successful entrepreneurs to uncover what traits they have in common.  One of the traits — guts — particularly hit home with my experience as an entrepreneur and as a teacher of entrepreneurs.

The authors argue, and I agree, that guts is...

The word success is defined as the accomplishment of an aim or purpose.

So let me ask you...

Have you been successful in your business? Do you still feel that you have a purpose you need to fulfill?

In order to be successful, one of the main things you need to do is change your way of thinking.

It's very easy to feel negative about things, especially when you're unsure about something- or things are not going your way. But to rema...